Thursday, April 16, 2009

Technorati Engage Ad Network for Bloggers

Technorati has launched it’s own ad network. The ad network is called Technorati Engage. It’s currently in a beta stage however sign ups are not being restricted and publishers and advertisers can sign up.

  • Bloggers decide what they want to charge advertisers
  • Bloggers can choose what categories of advertisers that they wish to be shown on their blog
  • Bloggers have the ability to approve (or deny) advertisers. You get 48 hours to do this.
  • The Revenue split is 60/40 (with you the blogger taking 60%)
  • Ad Formats are 125 x 125 ad units, text ads and ‘PhoText’ ad units which come in four sizes (25, 50, 100, and 200 pixels in width) - they combine both image and text. (When the network is fully launched they will also offer 728×90, 300×250 and 160×600 banner ads.)
  • If Technorati can’t serve an ad and there’s an empty ad unit Technorati will serve CPC ads to the ad position.
  • Technorati are offering what they call ‘ad rotation’ where you can serve ads from a variety of advertisers in the one ad box.
  • Payment to publishers is via PayPal, Check or Wire Transfer.
  • Publishers can sign up here.
  • You can see full terms and conditions of the network here.
  • Check out the Publisher FAQs here.

Source :Technorati Engage, Problogger, BloggingTips

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